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:: Common SME Problems and Solutions
Strategies and Key Principles
Look through the list of typical problems that occur in SME businesses. How many of these do you recognise about your own business? and how best the Sekondi Takoradi Regional Chamber of Commerce can be of assistance. The good news is that STRCCI and its Associates/ Consultants can help by providing solutions to these problems and many more
a). Strategies
Most small business owners work too hard in the day-to-day detail of their business.
They work many long hours for not enough reward.
They do not have a clear vision of what their business will look like when it is “complete”.
They do not understand that to build capital value they must create a business that works without them
They do not have a plan to produce year-on-year consistent growth.
They do not fully consider their personal objectives such as retirement dates, time with the family and hobbies
b). Marketing
Most small businesses take on customers that they later regret dealing with.
Few know how to position themselves in the right market.
Marketing is done on an “ad hoc” basis.
They don’t focus on the reasons behind the customer “buy” decision.
They don’t measure customer satisfaction in any great detail.